Sanrio® Hello Kitty® Online Store Selects AtLast Fulfillment to Provide Fulfillment Services

Denver, CO – June 10, 2009 – AtLast Fulfillment (www.atlastfulfillment.com), has been selected to handle all order fulfillment for the SANRIO online store at www.sanrio.com. Sanrio’s growing business prompted the company to begin outsourcing this integral component and AtLast was chosen based on its proprietary technology, integration capabilities, service capabilities and proven track record with other large e-commerce retailers.

“Sanrio is taking advantage of our proprietary e-commerce warehouse management system,” said Ted Tanner, CEO of AtLast Fulfillment, “specifically, our customized reporting that is seamlessly integrated with their eCommerce platform. This high level of integration will provide Sanrio customers an improved customer experience, faster order fulfillment and reduced operational expenses.”

About SANRIO
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the philosophy that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 SANRIO boutiques. For more information, please visit www.sanrio.com.

About AtLast Fulfillment:
AtLast is a leading provider of innovative outsourcing solutions for warehousing, fulfillment and customer care with leading-edge technology infrastructure to support Manufacturers, eCommerce, Catalog and Direct Response companies. AtLast gives companies immediate access to business infrastructure capabilities and new strategic markets without the capital investment and time delays associated with creating in-house capability. As a virtual extension of our customers’ businesses, our solutions deliver a superior experience that allows them to increase sales, reduce operating costs, enhance customer satisfaction and retention, and gives them immediate access to “best breed” solutions.